Who we are

ABOUT US

We are an end-to-end ecommerce marketplace accelerator that helps manufacturers/brands scale their regional/India market operations to global ecommerce platforms without the hassle of managing global compliances and sales networks.

We specialize in offering a comprehensive solution for manufacturers and brands looking to expand their market presence from regional to global platforms within the ecommerce landscape. As a dedicated end-to-end ecommerce marketplace accelerator, our mission is to streamline and simplify the process of scaling operations by taking over key aspects such as purchasing products directly from brand owners, managing inventory, implementing strategic marketing initiatives, overseeing sales processes, and handling intricate logistics, including shipping.

Our role extends beyond being a mere service provider; we aim to be a strategic partner, providing brand owners with valuable insights to facilitate and expedite their sales and overall growth. By alleviating the complexities associated with global compliances and intricate sales networks, we empower brands to focus on their core strengths while we take care of the intricacies involved in navigating the global ecommerce landscape. In essence, we position ourselves as the ultimate partner for brands seeking a seamless and accelerated journey towards enhanced sales and sustainable growth.

The story of Genera roots back to Mr. Sunil Jain, a stalwart, visionary, illustrious businessman who was operating its Jewellery & Gemstones business in the prominent International Markets. Stiff competition and changing world order towards digitization of businesses in E-Commerce, he brought his nephew Mr. Aakar Jain, guided him to pursue his Vision of operating business from one location with complete control on global infrastructure and logistics

Mr. Aakar Jain, graduated from Boston, envisioned that Jewellery is not the only category he wants to pursue and started working on diversifying business which seeded the Idea of Rajrang in 2017 and made it a $5 million company within a span of 3 years. In the process of digitizing the Jewelry business and making Rajrang a global brand, he realized there are many Indian businesses that aspire to scale their products on global markets but lack the know-how.

Rajrang, being recognized & rewarded by E-commerce platforms and partners globally in a short span, gave him confidence to replicate this successful business model to Indian businesses with varied backgrounds, categories and products. He then founded “GENERA Online”.

OUR STORY

MISSION

To Make Indian manufacturers successful marketplace E-retailers.

&

VISION

To become India’s most trusted global marketplace accelerator.

Transparency: We believe in open and honest communication, embracing the philosophy that "1+1=11." We build trust through clear, straightforward interactions and maintain integrity in all our dealings.

Partner for Growth: We understand that it's easier to grow together than individually. We seek win-win deals, aligning our success with our partners' success. We value the journey of building brands over time, knowing that every brand is a process, not built overnight.

OGSM: Objective/Goal/Strategies/Measures With a clear Objective to become India's most trusted global marketplace accelerator, our Goal is to create a pool of Category dominating manufacturers / brands and help them strategize their global marketplace presence thereby taking appropriate measures to stay ahead of the competition and gain first mover advantage.

Integrity: We operate with unwavering integrity, recognizing that true success comes from creating value with honesty and fairness. We show respect to our competition and prioritize ethical business practices.

S.M.A.R.T Goals: We set Specific, Measurable, Achievable, Relevant, and Time-bound goals. We use data to inform our intuition, make wise financial decisions, and emphasize consistency in our pursuit of excellence. Money can be made without compromising our principles, as we prioritize making smart and ethical choices.

Mission-Vision-Core Values

Mission

To Make Indian manufacturers successful marketplace E-retailers.

Vision

To become India’s most trusted global marketplace accelerator.

Core Values

Transparency: We believe in open and honest communication, embracing the philosophy that “1+1=11.” We build trust through clear, straightforward interactions and maintain integrity in all our dealings.

Partner for Growth: We understand that it’s easier to grow together than individually. We seek win-win deals, aligning our success with our partners’ success. We value the journey of building brands over time, knowing that every brand is a process, not built overnight.

OGSM: Objective/Goal/Strategies/Measures With a clear Objective to become India’s most trusted global marketplace accelerator, our Goal is to create a pool of Category dominating manufacturers / brands and help them strategize their global marketplace presence thereby taking appropriate measures to stay ahead of the competition and gain first mover advantage.
Integrity: We operate with unwavering integrity, recognizing that true success comes from creating value with honesty and fairness. We show respect to our competition and prioritize ethical business practices.

S.M.A.R.T Goals: We set Specific, Measurable, Achievable, Relevant, and Time-bound goals. We use data to inform our intuition, make wise financial decisions, and emphasize consistency in our pursuit of excellence. Money can be made without compromising our principles, as we prioritize making smart and ethical choices.

OUR FOUNDER

Mr. Aakar Jain, Inspired by an unwavering passion for innovation and a deep-seated vision to create not just a personal brand but a platform for others to achieve global success, our founder, hails from a renowned family business in Gems & Jewelry, aimed to transform the industry. Leveraging extensive experience, he restructured the conventional model by consolidating worldwide operations, reducing partnership risks, and fostering self-sufficiency.
Armed with the belief that ‘execution matters more than just having an idea,’ he seamlessly translated his insights into the creation of ‘Rajrang,’ a home furnishing brand that skyrocketed to a $5 million valuation within three years on global e-commerce platforms. Yet, this success was not an endpoint but a revelation.
Recognizing that many Indian brands harbored untapped potential for global expansion but faced barriers like limited operations, technical know-how gaps, and the fear of venturing beyond national borders, he conceived ‘Genera Online Private Limited.’ This platform aimed to empower manufacturers, often confined to white-labeling, by providing the infrastructure and support needed to transform their products into global brands.

Jane Doe

Designer

Jane Doe

Designer

Davis Wilson

Developer

Davis Wilson

Developer

Peter Hammond

Content Writer

Peter Hammond

Content Writer

OUR TEAM

MISSION

To Make Indian manufacturers successful marketplace E-retailers.

VISION

To become India’s most trusted global marketplace accelerator.

MISSION

To Accelerate & Empower Indian manufacturers to think beyond Indian markets and explore opportunities in the international ecommerce landscape.

VISION

To become India’s most trusted global marketplace accelerator.
Transparency: We believe in open and honest communication, embracing the philosophy that “1+1=11.” We build trust through clear, straightforward interactions and maintain integrity in all our dealings.
Partner for Growth: We understand that it’s easier to grow together than individually. We seek win-win deals, aligning our success with our partners’ success. We value the journey of building brands over time, knowing that every brand is a process, not built overnight.
Integrity: We operate with unwavering integrity, recognizing that true success comes from creating value with honesty and fairness. We show respect to our competition and prioritize ethical business practices.

CORE VALUES

S.M.A.R.T Goals: We set Specific, Measurable, Achievable, Relevant, and Time-bound goals. We use data to inform our intuition, make wise financial decisions, and emphasize consistency in our pursuit of excellence. Money can be made without compromising our principles, as we prioritize making smart and ethical choices.  
OGSM: Objective/Goal/Strategies/Measures With a clear Objective to become India’s most trusted global marketplace accelerator, our Goal is to create a pool of Category dominating manufacturers / brands and help them strategize their global marketplace presence thereby taking appropriate measures to stay ahead of the competition and gain first mover advantage.

OUR FOUNDER

Mr. Aakar Jain, graduated from Boston, envisioned that Jewellery is not the only category he wants to pursue and started working on diversifying business which seeded the Idea of Rajrang in 2017 and made it a $5 million company within a span of 3 years. In the process of digitizing the Jewelry business and making Rajrang a global brand, he realized there are many Indian businesses that aspire to scale their products on global markets but lack the know-how.

Rajrang, being recognized & rewarded by E-commerce platforms and partners globally in a short span, gave him confidence to replicate this successful business model to Indian businesses with varied backgrounds, categories and products. He then founded “GENERA Online”.

Jane Doe

Designer

Jane Doe

Designer

Davis Wilson

Developer

Davis Wilson

Developer

Peter Hammond

Content Writer

Peter Hammond

Content Writer

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